{"id":1147,"date":"2025-10-31T14:22:55","date_gmt":"2025-10-31T13:22:55","guid":{"rendered":"https:\/\/kraatz.digital\/?page_id=1147"},"modified":"2026-06-17T15:25:20","modified_gmt":"2026-06-17T13:25:20","slug":"insights","status":"publish","type":"page","link":"https:\/\/kraatz.digital\/en\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1147\" class=\"elementor elementor-1147\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e54795 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6e54795\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e911f86\" data-id=\"e911f86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf48847 elementor-widget elementor-widget-heading\" data-id=\"bf48847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f274d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"39f274d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing stuff. <br>\nCase studies.<br>\nMore.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36cda76 elementor-widget elementor-widget-text-editor\" data-id=\"36cda76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Read more about the marketing topics that keep me busy. Please note that all content is currently only available in German. Sorry!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9aed4 elementor-widget__width-initial elementor-fixed elementor-widget elementor-widget-button\" data-id=\"ee9aed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-696e8bf\" data-id=\"696e8bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ffaa37 elementor-widget elementor-widget-image\" data-id=\"3ffaa37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad.jpg\" class=\"attachment-full size-full wp-image-1160\" alt=\"Marketingberater im hellblauen Anzug steht mit einem Tablet in der Hand im Konferenzraum und blickt auf Marketingdaten\" srcset=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad.jpg 800w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad-300x300.jpg 300w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad-150x150.jpg 150w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad-768x768.jpg 768w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/08\/Marketingberater-im-hellblauen-Anzug-steht-mit-einem-Tablet-in-der-Hand-im-Konferenzraum-und-blickt-auf-Marketingdaten-quad-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adf19fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adf19fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a31bec\" data-id=\"1a31bec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc9810 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"8dc9810\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1731 post type-post status-publish format-standard has-post-thumbnail hentry category-insights\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kraatz.digital\/en\/insights\/content-repurposing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2.jpg\" class=\"attachment-full size-full wp-image-1748\" alt=\"Textbox mit Zitat von Fabian Kraatz \u00fcber Content Repurposing\" srcset=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2.jpg 1200w, https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2-300x157.jpg 300w, https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2-1024x535.jpg 1024w, https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2-768x401.jpg 768w, https:\/\/kraatz.digital\/wp-content\/uploads\/2026\/03\/Content-Repurposing_featured-2-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kraatz.digital\/en\/insights\/content-repurposing\/\" >\n\t\t\t\tB2B-Whitepapers &#038; Co: Vergebliche Liebesm\u00fch oder nachhaltiger Dauerbrenner?\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Whitepapers und \u00e4hnlich komplexe Content Pieces sind im B2B zu Recht beliebt. Doch viele Unternehmen ignorieren das Potenzial, das solche Inhalte jenseits der prim\u00e4ren Verwendung bieten.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kraatz.digital\/en\/insights\/content-repurposing\/\" aria-label=\"Read more about B2B-Whitepapers &#038; Co: Vergebliche Liebesm\u00fch oder nachhaltiger Dauerbrenner?\" tabindex=\"-1\" >\n\t\t\tJetzt lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFabian Kraatz\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5. March 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5. March 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1533 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kraatz.digital\/en\/case-studies\/hire-this-german\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured.jpg\" class=\"attachment-full size-full wp-image-1685\" alt=\"Portr\u00e4tbild von Fabian Kraatz mit Textoverlay &quot;Hire This (Ger)man&quot;\" srcset=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured.jpg 1200w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured-300x157.jpg 300w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured-1024x536.jpg 1024w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured-768x402.jpg 768w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/12\/hire-this-german-featured-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kraatz.digital\/en\/case-studies\/hire-this-german\/\" >\n\t\t\t\tHire This (Ger)man: Digital Marketing Case Study\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Wie findet man von Deutschland aus einen australischen Arbeitgeber? Diese Frage stellte ich mir Anfang 2024 \u2013 und wusste nicht, dass sie ein gutes Jahr sp\u00e4ter im Startschuss f\u00fcr kraatz digital resultiert. Lesen Sie die Case Study!<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kraatz.digital\/en\/case-studies\/hire-this-german\/\" aria-label=\"Read more about Hire This (Ger)man: Digital Marketing Case Study\" tabindex=\"-1\" >\n\t\t\tJetzt lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFabian Kraatz\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. December 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4. December 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1242 post type-post status-publish format-standard has-post-thumbnail hentry category-insights\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kraatz.digital\/en\/insights\/ai-seo-vorhersagen-2026\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured.jpg\" class=\"attachment-full size-full wp-image-1373\" alt=\"Nahaufnahme eines Smartphones mit offener ChatGPT-App auf einer Laptoptastatur\" srcset=\"https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured.jpg 1200w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured-300x157.jpg 300w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured-1024x536.jpg 1024w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured-768x402.jpg 768w, https:\/\/kraatz.digital\/wp-content\/uploads\/2025\/10\/AI-SEO-Image-featured-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kraatz.digital\/en\/insights\/ai-seo-vorhersagen-2026\/\" >\n\t\t\t\tAI SEO: 3 Vorhersagen f\u00fcr 2026\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Das Jahr 2025 war f\u00fcr SEO-Experten extrem spannend. Der Grund: ChatGPT, Gemini und Co \u2013 und die Frage, wie man in der Websuche dieser LLMs m\u00f6glichst sichtbar wird. Wie geht das Thema 2026 weiter? Ich mache in diesem Artikel drei Vorhersagen, was 2026 im Bereich AI SEO passieren wird.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kraatz.digital\/en\/insights\/ai-seo-vorhersagen-2026\/\" aria-label=\"Read more about AI SEO: 3 Vorhersagen f\u00fcr 2026\" tabindex=\"-1\" >\n\t\t\tJetzt lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFabian Kraatz\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31. October 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. December 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lesen Sie, was mich aus meiner Besch\u00e4ftigung besonders besch\u00e4ftigt: Inhaltliche Beitr\u00e4ge zu aktuellen Themen aus digitalem Marketing &#038; SEO, Case Studies aus vergangenen Kundenprojekten und weitere Themen, die mit meiner T\u00e4tigkeit als Marketingberater &#038; -umsetzer zu tun haben.<\/p>","protected":false},"author":1,"featured_media":1310,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1147","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/pages\/1147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/comments?post=1147"}],"version-history":[{"count":47,"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/pages\/1147\/revisions"}],"predecessor-version":[{"id":1972,"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/pages\/1147\/revisions\/1972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/kraatz.digital\/en\/wp-json\/wp\/v2\/media?parent=1147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}