Many consultancies and IT companies have one of two problems when it comes to choosing marketing channels: Large companies spread their marketing budgets across many channels but often lack transparency about which ones are the most effective. Meanwhile, small and medium businesses focus their budgets on a few channels like Google and LinkedIn, but often don't actively develop these further.
For many IT businesses, another variable is added to this volatile equation: Resellers. Often, dedicated partner marketing budgets are allocated to IT resellers, who don't always deliver transparent KPI that illustrate their impact.
I'll subject your marketing channels to a holistic analysis and examine their performance, taking budgets, ad formats, targets, and channel specifics into account.
I'll then create a value map that visualises each channel's impact based on a mix of quantitative and qualitative criteria.
Along with the channel analysis, I will highlight marketing channels that your company doesn't yet use to their full extent, but which would offer a benefit.
This includes both marketing channels that would be used more effectively with a different focus (e.g. different messaging), and marketing channels you haven't yet explored at all.
The final deliverable from a channel project like this will be a new channel startegy which steers your marketing budgets to where they have the biggest impact.
If required, I will also assist your marketing teams with implementing the new channel strategy, and with leading the necessary conversations with channel partners.
As versatile as an agency, as personal as a freelancer – with kraatz digital you always have the choice whether I will only implement a specific topic for you or also assist in the operationalization of the results in your company.
