SEO is currently undergoing a massive change. Since the advent of LLMs like ChatGPT and Gemini, marketers are discussing this new world every day, and how to navigate it for maximum returns.
The current consensus: most best practices for SEO (traditional Google search) and GEO (LLMs) are identical. However, the field is incredibly dynamic and today's status quo could become old news by tomorrow.
The best way to navigate this rapidly changing space is to optimise where new best practices are definitely established, and observe what's not clear yet so you can quickly act once the picture becomes clearer. If you haven't audited your SEO status quo in the last 12 months, then you should consider doing that now. I can assist you here.
I'll analyse your digital channels to determine your company's current level of SEO excellence. While your corporate website is at the center of the analysis, I will also take other channels into account that have an impact on SEO success, e.g. social media platforms.
As a marketing generalist, I'll not only take classical SEO criteria into account (on-site/off-site/technical), but also consider your content from the angle of customer orientation. Are they only optimised for machines, or for humans as well?
From the audit, you'll receive a detailed report on your status quo and a catalogue of tactics to improve your SEO game.
The tactics are ranked, based on the impact they'll have and their reliability. Reliability means, how likely it is that they will remain relevant in the rapidly changing SEO / GEO space. If you like, I can also implement the outlined tactics myself.
It's too easy to lose track of current SEO and GEO best practices, tools, and the overall development of the field. Even for professional marketers who might occasionally get lost in daily business tasks.
I am up to date and will happily transfer my knowledge to your marketing team, so you can continue making informed SEO and GEO decisions that are based on the most recent knowledge.
As versatile as an agency, as personal as a freelancer – with kraatz digital you always have the choice whether I will only implement a specific topic for you or also assist in the operationalization of the results in your company.
