Marketing expert for IT businesses and consultancies

About me

7+ years of marketing experience in IT businesses and consulting firms, from boutique consultancies to German MDAX IT market leaders.

Hands-on experience in operational marketing, combined with strategic expertise planning and managing complex marketing projects.

This is the unique blend that defines my career as a marketer. Keep reading and learn more about the details behind my career.

Read my CV
Marketingberater im hellblauen Anzug sitzt auf Hocker an Konferenzraum lächelt in die Kamera

7+ years of marketing expertise

With an industry focus on IT and consulting

Below, you'll get a comprehensive overview of my career this far, including the companies I've worked for before launching my own business, and the clients that I'm managing with kraatz digital – provided they're cleared as references.

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Sustevia GmbH

Consulting
07/2025 to 09/2025

Sustevia offers specialised sustainability consulting services for SMBs in the DACH region and assists them with ESG regulatory compliance, sustainability reporting, and climate accounting.

kraatz digital provided the following services to Sustevia:

  • SEO & GEO audit: Analysed Sustevia's current SEO & GEO maturity along technical and content benchmarks, outlined fields of action and created implementation catalogue for Sustevia's team
Related services
SEO & GEO
In the client's words:
Fabian Kraatz conducted a SEO and content analysis for us to uncover solutions to increase the visibility of our website on Google and on LLMs like ChatGPT. We're more than happy with the results – Fabian's analysis was extremely insightful and helpful. He pinpointed fields for action that we weren't aware of before, and that we, as an SMB, can easily tackle ourselves. We're looking forward to future projects with kraatz digital!
Favicon von Sustevia
Moritz Reiss
Co-Founder, Sustevia GmbH
Logo von ProfitAbility Consulting

ProfitAbility Consulting

Consulting
since 07/2025

ProfitAbility consulting helps SMBs and family businesses achieve sustainable profitability by supporting them in pricing management, market strategy, and sales management matters.

kraatz digital is providing the following services to ProfitAbility Consulting:

  • Corporate Branding: Website re-design and graphic design
  • Execution of digital marketing campaigns to generate leads and win projects
  • Content marketing strategy and implementation on LinkedIn
Related services
Creative Strategy
Digital Marketing
Content marketing
In the client's words:
Since summer 2025, Fabian Kraatz is responsible for the development of ProfitAbility Consulting's brand and has redesigned my website, provided strategic and operative content marketing support for LinkedIn, and more. The marketing services I receive from kraatz digital have proven absolutely invaluable and their impact is clear, illustrated by my website's new, better look and the additional project requests I've since been receiving on LinkedIn.
Icon von ProfitAbility Consulting
Tobias Müller
Owner, ProfitAbility Consulting
Logo von Archies Footwear

Archies Footwear

B2C / D2C
since 06/2025

Archies Footwear sells arch support flip flops and slides. In its home country of Australia, the brand is a market leader and considered one of Australia's most impressive e-commerce players. Today, Archies Footwear's products are available on three continents, and popular with millions of customers.   

kraatz digital is providing the following services to Archies Footwear:

  • Strategic go-to-market consulting in Germany: Providing business intelligence on ideal brand positioning, targeting, and customer insights
  • Operative marketing in Germany: Planning and execution of digital marketing campaigns (Meta & Google) to increase revenue, content strategy and creation for the German market
Related services
Marketing strategy
Creative Strategy
Digital Marketing
Content marketing
Logo der Bechtle AG

Bechtle AG

IT Reseller
from 02/2024 to 06/2025

With 14.400 employees and annual revenues of over 6 billion Euro, Bechtle AG is one of Europe's leading IT service providers. The focus areas of the MDAX and TecDAX-listed company lie in the sales of IT services, hardware, and software to both corporate and public-sector customers. 

I was working as a Trade Marketing Manager at Bechtle, specialised in: 

  • Channel Strategy: Contributed to the strategic development of marketing partnerships with vendor partners including Microsoft, Google, Intel, and NVIDIA.
  • Digital Marketing: Responsible for planning, execution, and performance tracking of co-branded marketing campaigns with vendor partners
  • Marketing management: Responsible for managing annual marketing budgets in the seven-figure range, and for developing Bechtle's retail media portfolio
Related services
Channel strategy
Creative Strategy
Digital Marketing
In the #1 vendor partner's words:
We worked with Fabian Kraatz on the planning and execution of several digital campaigns around Windows 11 and Copilot+ PCs. Fabian has an exceptional ability to develop marketing campaigns, align key stakeholders behind them, and deliver impactful execution. Collaborating with him is a valuable asset to any business partner.
Favicon von Microsoft
Martin Zimmer
Senior Sales Executive, Microsoft
Logo der Atruvia AG

Atruvia AG

IT service provider
from 01/2022 to 01/2024

Atruvia AG (until 2021: Fiducia & GAD) is the digitalisation partner of Germany's Genossenschaftliche FinanzGruppe (GFG), one of the largest banking unions in the country. Atruvia's key business areas are IT services for banks and other companies within the GFG. Atruvia has over 5.500 employees and achieves an annual revenue of more than 2 billion Euro.

I was working as a Senior Brand Manager at Atruvia, specialised in: 

  • Creative strategy: Project lead for brand campaigns; increased brand awareness by 29% year-over-year in relevant segments.
  • Marketing strategy: Implementation of corporate brand positioning, following the 2021 rebranding
  • Marketing management: Responsible for corporate sports sponsorships and related marketing activities
Related services
Marketing strategy
Creative Strategy
Logo des Unternehmens Wimcom

WIMCOM GmbH

Consulting
from 05/2021 to 06/2021

WIMCOM GmbH is Germany's largest consulting firm exclusively specialised in the Military Business sector. WIMCOM assists clients from NATO and EU member states in entering business relations with Germany's armed forces and German defence companies, facilitating a successful market entry.

I provided the following services to WIMCOM: 

  • Content Marketing: Conducted several workshops on content marketing and brand positioning on LinkedIn
  • Digital Marketing: Educated client staff on successful use of LinkedIn for marketing activities, including the use of LinkedIn Ad Manager to execute lead gen campaigns
Related services
Content marketing
Digital Marketing
In the client's words:
Fabian Kraatz supported us in developing a content marketing strategy focused on positioning within business networks. Throughout the project, he demonstrated an excellent eye for the specific requirements that apply to WIMCOM as a company operating in the military business. He also provided us with practical resources that enabled us to continue implementing the new strategy independently after the project ended. We were very satisfied with Mr. Kraatz's work and are happy to recommend him as a marketing specialist.
WIMCOM Favicon
Dr. Matthias Witt
Managing Director, WIMCOM GmbH
Logo des Unternehmens Homburg & Partner

Homburg & Partner

Consulting – part of Accenture since May 2021
from 03/2019 to 12/2021

Homburg & Partner was a German strategy consultancy based in Mannheim and focused on market strategy, sales, and pricing. The company employed around 100 people across three cities and achieved an 8-figure annual revenue. In May 2021, Homburg & Partner was acquired by Accenture and has since been fully integrated into their business.

I worked as a Senior Marketing Manager at Homburg & Partner, specialised in: 

  • Creative strategy: Responsible for implementing the brand redesign across marketing channels and developing new messaging; project won the German Brand Award 2021
  • Digital Marketing: Responsible for the conception and execution of multichannel campaigns, achieving ROI of up to 8,0 and avg CPL of €25 among B2B C-level audiences
  • SEO: Responsible for the corporate website, increased new project inquiries via digital channels by 36% year-over-year.
  • Content Marketing: Design of whitepapers, web graphics, social media content, and other digital assets.
Related services
Creative Strategy
Digital Marketing
SEO & GEO
Content marketing
In the ex-boss's words:
During our time together at Homburg & Partner, Fabian Kraatz was responsible for planning and executing digital marketing campaigns within my team. Fabian has a sharp eye for what truly matters at the core of any marketing campaign: driving revenue. He has an excellent sense for which marketing activities contribute to this goal and never thinks of marketing in isolation, but always in the context of the full customer journey – a mindset that consistently led to outstanding results.
Homburg & Partner Favicon
Oliver Bill
Director of Business Development, Homburg & Partner
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